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Sylvia Yoga Branding and website design

Sylvia Yoga — a branding and a digital platform design and development project, developing a logo, brand guidelines, promotional suite and an e-commerce website. Sylvia was able to share her vision and skills with more people locally and internationally. Sylvia’s growing following required a digital platform, and an effective but simple e-commerce site.

SYLVIA YOGA BRAND AND WEBSITE DESIGN

Sector
Wellbeing / Yoga

Sylvia Ferguson teaches yoga, meditation and mindfulness in Dublin and internationally. Her classes are grounded, inspired, and calm and her style clear and easy to follow, encouraging benefits long beyond the practice. Sessions are designed leave you feeling grounded, inspired, and calm. Yoga and meditation classes are clear and easy to follow, encouraging benefits long beyond the practice. A yoga teacher of 20 years, Sylvia has completed a Masters of Science in UCDstudying Mindfulness Based Interventions. She teaches 8-week MBSR courses and is a lead Teacher Trainer with Yoga Hub’s teacher training programme.

We created a visual identity for Sylvia, concentrating on alignment, focus and a hint of escapism as the narrative.

Roles
Branding
Promotional campaign
Graphic Design
E-commerce website
Photography

2018 Dublin